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10 Crazy Facts About Snapchat

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10 interesting facts about Snapchat

Snapchat is a popular social network that allows you to share photos and videos online. The content you upload isn’t stored permanently, unlike Facebook and Instagram. It disappears as soon as it is viewed and cannot be recovered.

Snapchat quickly gained popularity, particularly among the younger generation. Snapchat’s success is partly because it offers something new to its users. Snapchat has been a pioneer in bringing augmented reality to its users through filters and interactive lenses. Instagram and Facebook didn’t have Stories until later.

It is easy to open a Snapchat account. After installing it, you’re good to go.

Here are 10 interesting facts about Snapchat:

10 interesting facts about Snapchat

 

#1 Swipe-Up rates on Snapchat are 5 times higher than other social media click-through rates:

If you encounter an ad on Snapchat, you can swipe up to view the ad or view more. Due to Snapchat’s high swipe-up rate, it’s an intriguing marketing platform.

 

#2 Snapchat Has 61% female users

It’s natural for women to be attracted to visuals, color, creativity, and connections. Snapchat offers all of those things. It provides an in-depth look into how Snapchat campaigns should be manufactured if you’re a marketer.

 

#3 The average Snapchat users spend 25-30 min on the app every day

The average person has time for only 5-7 apps. Therefore, it is quite impressive that people can spend up to 30 minutes on Snapchat every single day.  It is one of 10 interesting facts about Snapchat.

 

#4 Picaboo

Earlier, it was known by the name Picaboo which was changed to Snapchat. While Snapchat Discover is popular, it faces competition from other social media platforms that provide audiences with news and video content.

 

#5 The communication style of Snapchat

Snapchat’s communication style mimics how people interact in real life. Like real life, the interactions are temporary and do not persist. The user can share photos and videos that will be gone forever after a short period so that their history will not be exposed to embarrassment in the future.

 

#6 Snapchat Users

This is a 22 percent year-over-year increase (Snap Inc., 2021). The social media app also registered the fastest year-over-year growth since it launched over a year ago. Snapchat is experiencing record growth outside North America and Europe, thanks to a record number of users.

 

#7 Amount of Snaps created

Snapchat’s 2020 statistics show that over 210 million snaps are created every single day. Therefore, the company increased its total snaps created per quarter to a staggering 3.5 billion in the second quarter of 2019.

 

#8 Snapchat lenses created

The Snapchat Lens Studio had been used by Snapchat users to create more than 900,000 lenses by the end of Q1 2020 (Snapchat, 2020). By comparison, there were 700,000 at the end of the previous quarter, an increase of approximately 28.5%. A company estimate says one in every three Snaps today are taken with a lens. Snapchat’s top-performing lenses are receiving billions of views, aside from users enjoying creating them. As a result of the Coronavirus lockdown, Snapchat lenses have also proved popular. As many as 30 times more users downloaded Snap Camera, the desktop app that lets users add lenses to video conference calls.

 

#9 The discover feature on Snapchat

With Snapchat Discover, users can view stories created by TV networks and publishers. Stories, which comprise text, images, and videos, disappear from popular networks. As a result, Snapchat’s Discover feature enables Snapchat to monetize the content it displays to its audience.

 

#10 Social media influencer marketing using Snapchat

While Snapchat may not be the best platform to encourage influencers, its presence has grown over the years. There is no real middle ground where you can establish your following on social media, which is one of the main reasons why influencers have difficulty establishing themselves on these platforms. Snapchat influencers usually post pictures of themselves with products and share them on the platform. These ads work best if they don’t look like actual advertisements. Snap influencer marketing is a form of word-of-mouth marketing. Influencers are being encouraged by brands to use their products and spread the word to their fans. Finding a Snapchat influencer partner that can align with your brand’s image is key to Snapchat influencer marketing. Influencer marketing does not have to be limited to Snapchat, but it can benefit any campaign involving influencers.

Conclusion:

So if you are a regular user of Snapchat, the above 10 interesting facts about Snapchat will help you to access the site more easily.

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