Getting noticed in search engine results can be difficult. Use this article to discover ten ways newbies can improve their website’s ranking on Google.
When most people launch a new website, they can’t wait to see it attract traffic and climb search engine rankings. It can be hard to see traction in Google when you’re just starting.
You can use the given tips to make your website more robust, show up in search results, and attract more traffic.
Tips to Improve your Website SEO
Tip #1: Do Keyword Research
Good keyword research is the key to a successful SEO campaign. It lays the groundwork that will help you improve your website’s ranking on the search engine results page.
Keywords are phrases people enter into search engines, also known as “search queries.” Keyword expressions contain keywords; they should sound conversational and be specific to your business.
To find targeted keywords for each page on your website, think about how your audience might search for that particular page or how they would ask a friend for more information on a topic related to your business.
Keyword Planner is a free Google AdWords tool. It helps business owners find targeted and relevant keywords to improve website rankings.
Tip #2: Post Useful and Relevant Content
According to Michigan Tech, nothing drives web traffic and improves your website’s authority and publishing quality content.
You must create content that is relevant to your target audience’s needs.
Once you’ve figured out what your audience needs, write about it. Make sure to include keywords in your content as naturally as possible. Here are examples of website content:
Be original and do not duplicate content from other sites.
Tip #3: Update Your Content
Search engines appreciate recent content because it tends to be more relevant.
There’s no limit to the number of updates you can perform, and generally, more frequent updates are best. You should post at least once a week for blogs to improve traffic.
In addition to posting new content, you should update old content and correct spelling or grammar errors. Although spelling and grammar are not Google ranking factors, these issues can still affect user experience.
Tip #4: Boost Your Website Speed
Search engines consider site speed when ranking websites. If your site loads too slowly, visitors are more likely to leave. Visitors are more likely to bounce if your site takes longer than 3 seconds to load.
To improve site speed, you should:
- Use caching plugins
- Optimize images by reducing file size
You can reduce loading time and improve your rankings by updating your website.
Tip #5: Use header tags
Search engines, including Google, are also emphasizing keyword-laden header tags. Include relevant terms in header tags to improve your website’s SEO ranking.
Header tags can be used to divide your content into sections. Make sure to properly format them with:
- H1 to include targeted keywords.
- H2 to keep your page concise.
- H3 for groups of valuable links to other relevant sources.
- H4 for targeted niche related to your topic.
Nobody likes to read a long block of text, and header tags also help visitors navigate easily to locate the information they need.
Heading tags help readers navigate your content while improving SEO.
Tip #6: Use images and videos
Images and videos enhance the user experience by delivering a message while grabbing the attention of your target audience.
Multimedia elements, such as videos and images, signal high-quality content and improve SEO.
Tip#7: Improve your website’s design and layout.
Make sure your website design is user-friendly to increase the amount of time visitors spend on your website.
Tip #8: Optimize for mobile
Recently, Google rolled out its mobile-first indexing, which penalizes sites that aren’t optimized for mobile.
This makes sense since more than half of web traffic (52%) came from mobile devices in 2018. If you don’t optimize for mobile, your site won’t display clearly on those devices, which will hurt your Google ranking.
Tip #9: Install social sharing buttons
The frequency with which your content is shared on social media sites can have an impact on your SEO ranking.
Social media also influences shopping behavior. In a survey of 6,000 respondents, nearly 4 in 10 Facebook users buy a product after liking or sharing it. Almost 45% of social media users have purchased an item after seeing others share it.
Putting social sharing buttons on your site makes it easy for users to share your content. In return, your site ranks higher in search engine results.
Tip #10: Maintain Internal Links and Backlinks
Both external and internal links are essential factors for the ranking of your website.
To maintain your website’s links, run a scan of your website to discover broken links. If you have broken links, fix them. Otherwise, you’ll end up with a user experience problem.
Use tools like Ahrefs and Google Analytics to track any mentions of your website. If words are not yet linked, contact the web admins and ask them to convert the award to a link.